After selling his metal manufacturing retail business in 2007, Ray McNamara began conducting local auctions and founded RM Sales & Pawn. Ray is continually seeking new and innovative tools to boost his auction business and discovered exactly what he was looking for in AuctionZip Live!
“When I get higher prices, I can expect better consignments, and better profits. It’s just a great marketing tool to have at auction.”
Ray is at the forefront of the auction industry with AuctionZip Live! He realizes bidder behaviors are changing and that he needs to find ways to accommodate these new demands. “What’s interesting to me is how people have made the jump from reality to the Internet and TV. Younger bidders have been living in cyberspace for so long that whatever they see online is real to them. Live, online bidding isn’t scary at all.”
Ray sees online bidding as a way to complement, not compete, with local bidders, and hasn’t seen a slowdown in local attendees. Able to attract new, younger bidders online, while at the same maintaining his local interest has proven to be a winning formula for Ray. “As local bidders become more accustomed to hearing higher prices from online bidders, they adjust their thinking and bid higher too.”
Ray ran his first AuctionZip Live! auction on June 5th, 2010, and has simulcast nearly 20 auctions on the website since. “AuctionZip Live! adds about $2,000-$3,000 in profits to each of my auctions. The value is really there.”
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